Monthly Archives: May 2014

Expect Great Things

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Willmar Lakes Area hired Johnson Group to develop a new brand image and comprehensive marketing strategy to help change the perception of the area to its residents, visitors, and economic development audiences. Johnson Group created a brand strategy that would be positive in all aspects of the messaging while creating flexible uses for all partnership organizations that make up the Willmar Lakes Area.

Tourism Marketing

Direct Mail in a Digital World

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With a unique spin on a direct mail campaign, Shoreline Management makes a big impact by placing a powerful communication tool in the hands of potential customers. Shoreline Management, the leading lake home and cabin property management service in Northern Minnesota, wanted to set itself apart from the competition – and in a digital world, what better way to do that than with a physical mailer. Johnson Group created a highly targeted campaign to engage lake home and cabin owners by delivering a direct-to-home shipment built on the promise that Shoreline Management is just a call away – 24/7/365.

Minnesota Advertising Agency

Minnesota Advertising Agency