Monthly Archives: June 2014

Website Content Management Made Easy

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nvc-website

Updating the content of your website should be easy… and fun. Using today’s web standards, we create rigid, cross-browser websites that are robust and functional. Johnson Group designs and develops websites on a variety of existing Content Management Systems (such as WordPress or Concrete5) and have built our own, custom systems - making it easy for you to update your website at the click of a mouse – simply and quickly, just how updating a website should be.

NVC, a regional telecommunication provider in the Aberdeen, SD, area recently turned to Johnson Group to design and develop a website that is both reflective of their brand, engaging to their customers, and easily updated via the Concrete5 content management system.  www.nvc.net

UV Vodka Launches Sugar Crush

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To help with the launch of Sugar Crush, UV Vodka turned to Johnson Group to deliver a recipe video that integrates into the brands’ online marketing campaign with the goal of increased traffic to the UV Vodka website. One day after the video had been posted to facebook, website visits were up 40%. After two days, website visits were up 64%.

The Benefits of Infographics

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In an age where we are inundated with advertising, statistics, and social media, it’s more important than ever to deliver your message clearly and concisely.

Using infographics as part of the marketing strategy can be extremely beneficial in capturing and retaining people’s attention while breaking through the clutter.

Benefits of infographics include:

• Demonstrate expertise in your field
• Stand out among less visually interesting formats
• Take advantage of the fact that 90% of information enters your brain visually
• Help visualize statistics for easy understanding
• Often go viral—or at the very least—are readily shared
• Get increased mileage when you provide the code to embed them
• Encourage links back to your site to generate higher traffic
• Help heighten brand awareness

Johnson Group produced these infographics for the Minnesota Department of Public Safety.

Infographic Design Minnesota