Category Archives: Johnson Group

Campaign Creation for St. Cloud Toyota & Scion


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St. Cloud Toyota came to the Johnson Group needing a reboot to their dealership identity, with an emphasis in digital marketing. They wanted something that reflected their unique characteristics and could get their “motor running” … they needed a much stronger online presence.

With consumers turning to online, for, well just about everything they want, we understood what needed to be done to raise the profile of the dealership, their products and services.

#Goodstuff was born.

Consumers have higher expectations then ever before and crave immediate information. We know from national research that car buyers shop up to nine months, and invest up to 15 hours researching, comparing and learning about automobiles online. When potential customers browse the web, they desire visuals they can relate to, because buying a car is an emotional purchase.

Johnson Group developed a cross-platform campaign that helped St. Cloud Toyota reach their targeted customer through lifestyle ads, offer ads, sales and service ads. Our #GoodStuff campaign generated thousands more website hits as well as increased sales of specific brands. Together, we increased top-of-mind awareness many social-media contests, inspired more organic interactions, comments and posts.

Now that’s the #GOODSTUFF.

Thomsens Garden Center Unleashes the Pretty


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There is a lot more blooming this spring at Thomsens Garden Center than just the flowers. With the help of Johnson Group, Thomsens’ is starting their 2015 season off by unleashing an updated logo and name. A few months ago a seed of creativity was planted in our team to give this established business a refreshed logo and simplify their name. Before we knew it, the ideas were sprouting like crazy, and the final logo and brand were blossoming before our eyes – a new refined, clean look and name with some of the familiar elements you have grown to love. Stop out to Thomsens Garden Center this season, we have “unleashed the pretty” … for you.