UV Vodka Launches Sugar Crush

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To help with the launch of Sugar Crush, UV Vodka turned to Johnson Group to deliver a recipe video that integrates into the brands’ online marketing campaign with the goal of increased traffic to the UV Vodka website. One day after the video had been posted to facebook, website visits were up 40%. After two days, website visits were up 64%.

The Benefits of Infographics

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In an age where we are inundated with advertising, statistics, and social media, it’s more important than ever to deliver your message clearly and concisely.

Using infographics as part of the marketing strategy can be extremely beneficial in capturing and retaining people’s attention while breaking through the clutter.

Benefits of infographics include:

• Demonstrate expertise in your field
• Stand out among less visually interesting formats
• Take advantage of the fact that 90% of information enters your brain visually
• Help visualize statistics for easy understanding
• Often go viral—or at the very least—are readily shared
• Get increased mileage when you provide the code to embed them
• Encourage links back to your site to generate higher traffic
• Help heighten brand awareness

Johnson Group produced these infographics for the Minnesota Department of Public Safety.

Infographic Design Minnesota

Expect Great Things

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Willmar Lakes Area hired Johnson Group to develop a new brand image and comprehensive marketing strategy to help change the perception of the area to its residents, visitors, and economic development audiences. Johnson Group created a brand strategy that would be positive in all aspects of the messaging while creating flexible uses for all partnership organizations that make up the Willmar Lakes Area.

Tourism Marketing

Direct Mail in a Digital World

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With a unique spin on a direct mail campaign, Shoreline Management makes a big impact by placing a powerful communication tool in the hands of potential customers. Shoreline Management, the leading lake home and cabin property management service in Northern Minnesota, wanted to set itself apart from the competition – and in a digital world, what better way to do that than with a physical mailer. Johnson Group created a highly targeted campaign to engage lake home and cabin owners by delivering a direct-to-home shipment built on the promise that Shoreline Management is just a call away – 24/7/365.

Minnesota Advertising Agency

Minnesota Advertising Agency