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At Johnson Group, our people are, quite simply, good at what they do. With the ability to knock one out of the park when the need arises as well as maintain and build relationships throughout the year, our commitment remains the same — your needs are our priority.

  • Scott Hondl

    SCOTT HONDL  //  
    Owner, Account Executive

    With nearly two decades in advertising, Scott serves as the lead partner for client interface, account service and campaign strategy. With a straightforward style and diversified set of qualifications he works closely with Johnson Group clients to oversee research, develop brands, and implement campaigns and marketing materials.


    Beginning in retail and high-end home consumer goods and expanding into healthcare, education and government relations, Scott makes it his business to understand the ins and outs of his clients’ business. By developing powerful strategies backed by Johnson Group's unique approach, he helps our team provide consistent execution and flawless service.


    Effective account management is in the devilish little details. And it’s in that world of print specs, media schedules, site maps, data management, and other such marketing minutia that Scott excels.


    Scott holds a Bachelor of Arts degree in Marketing Management from the University of St. Thomas and currently serves on the Web Design Advisory Board of St. Cloud Technical & Community College. He has served on the board of directors of the American Advertising Federation of Central Minnesota and has been a featured speaker at the Minnesota Telecom Alliance's Telco Marketing Group Winter Marketing Conference.

  • Pam Raden

    PAM RADEN  //  
    Owner, Account Executive

    As an active owner of the agency, Pam leads all client strategy and public relation efforts. Receiving her marketing degree from Bemidji State University in 1986, Pam worked in media sales for six years before joining the Johnson Group as an Account Executive in 1992. Pam brings with her an unmatched knowledge of building brands, developing strategy, creating successful campaigns, and writing marketing plans that generate desired results. Pam is an active volunteer and executive board member in such organizations as The St. Cloud Area Chamber of Commerce and BSU Foundation and active in the CentraCare Holly Ball event, along with several political campaigns.

  • Scott Raden

    SCOTT M. RADEN  //  
    Owner, Account Executive

    A graduate of St. Cloud Technical College, Scott won the prestigious DECA industrial marketing award and then became the youngest marketing director of a regional shopping center back in 1985. Scott manages the research, evaluation, and placement of all media. His knowledge of Minnesota media outlets (and beyond) is unmatched in the industry. A skilled negotiator, Scott routinely adds 20% to client budgets in valueadded media. He has also led statewide efforts marketing Sprint and TDS Metrocom. He is active in state politics as well as the YMCA and American Cancer Society.

  • Crystal Simon

    CRYSTAL SIMON  //  
    Art Director, Photographer

    With a decade of experience in both design and photography, Crystal brings to the table an ability to collaborate with clients and provide well-executed creative for any target demographic. She is detail oriented and has a keen eye for design and an aptitude for writing clear, directed messaging. Prior to the Johnson Group, Crystal worked at Concordia-Moorhead as a Graphic Designer and Photo Studio Assistant where she also earned her B.A. Degrees in Studio Art and Spanish. During her time with WCCO-TV, she broadened her experience in motion graphics and was awarded an Emmy® for her involvement with WCCO’s station promo “Always” campaign. Within the agency, her time is spent anywhere from concepting new campaigns, copywriting, logo design, branding, art directing, to technical execution.