| Johnson Group Advertising & Design younique it's more than being different Saint Cloud Advertising Agency Branding Marketing Logo Design Web Development Minneapolis Twin Cities Central Minnesota Public Relations Interactive Website Design Media Placement Minnesota Scott Hondl Steve Engdahl Janessa Becker Scott Raden Pam Raden Award Winning Design Marketing Strategies Campaign Development Online Advertising |
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Media Driven. Service Driven. Results Driven.
At Johnson Group, we believe that strong media strategy begins and ends with performance. Leveraging this focus, we have developed a powerful reputation for delivering the most efficient and cost-effective results to our clients. We are able to deliver success through our younique approach to big picture planning, client service, and skillful negotiation.
We spend your marketing dollars like they're our own... maximizing every media investment by negotiating the best price, increasing value-added opportunities, strategically targeting placements, and incorporating a mix of both traditional and new media.
We start with extensive integrated media planning strategies, negotiate and purchase with our signature passion, and continually test and optimize throughout the entire campaign. Regardless of your budget, we take away key barriers to entry while providing cost-efficient ways to determine the most effective creative executions.
With experience buying media on a local, regional, and national scale, Johnson Group will get you the most for your advertising dollar.
RESEARCH
Every strategic media plan starts with a careful examination of the client's overall marketing and communications goals. Market research is integrated into all media planning with no data service or resource left untapped to make sure media plans are as efficient and effective as possible.
PLANNING
While developing a media plan, we consider all available media options to determine the best fit for your objectives, we then layer added-value, non-traditional media and lifestyle marketing to reach audiences not only where they expect to find messages, but also where they are living their day-to-day lives. Not all media is traditional. Johnson Group is experienced in Internet marketing, search engine placement, direct marketing, promotions, and momentum building offers with these media-enhancing services to our clients. We provide partnership opportunities when it makes sense to match up clients.
IMPLEMENTATION
The size of a media buy has a direct impact on the rates, services, and added-value media available to an advertiser. One of our key tenets is to use the purchasing power of Johnson Group's aggregated media spending to negotiate the most favorable rates for use by each client. We'll handle every aspect the implementation including negotiation, placement, ad creation, and verification.
VERIFICATION
Even after the buy is placed, the work continues with a comprehensive media verification program comprised of various post-buy analyses and invoice procedures. The Johnson Group assures that our clients receive what was promised.
ANALYSIS
As an ongoing step, Johnson Group confers with each client to ensure that the media is delivering results, and their goals are being met. Media buys are continually updated and modified to account for changes in the client's business and environment.
Traditional vs. Non-Traditional Media
Traditional Media
• Broadcast Network, Spot Television & Cable TV media buying and planning that maximizes your ROI. We combine individual service with major national buying clout to deliver the most effective mix of reach, frequency, and programming with added value negotiated as well.
• Network, Syndicated and Local Radio media buying and planning that drive results by targeting your audience with a timely call to action. As part of our negotiation process, we always look to deliver added value opportunities including personality endorsements, station partnerships, and local event sponsorships.
• Additional Media Services including magazine, newspaper/print, and outdoor media planning and buying.
Non-Traditional Media
• Online Media Buying that ensures your ad reaches only the most relevant audience. After a significant amount of research to find the sites that best target your audience, we recommend a comprehensive online media buying plan tailored to your specific needs and budget.
• Search Engine Optimization (SEO) that improves your search engine ranking and drives more traffic to your website. We'll use our expertise to increase your ranking when a user types in keywords relevant to your site.
• Search Engine Marketing (SEM) that results in increased conversions. We'll create an efficient SEM plan that includes keyword selection, competitive bidding, and effective ad copy writing. Then, we'll closely monitor SEM progress on a daily basis and tweak the campaign on-the-fly to make sure you get the most out of your advertising dollars.
• Viral Marketing and User Generated Content (UGC) sites that raise awareness in a lasting way. From YouTube to MySpace, we show you how to use new media to your advantage.
• Additional Interactive Services including overall site/online store optimization, online brand analysis, competitive analysis, online promotions, and blog services.
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