Eyes
on Main
"Because how you're seen can be as important as how you see."
Eyes
on Main is a retail
eyewear store featuring
the top eyewear
design in the industry.
They needed a new
brand to reflect
their mission. This
brand needed to
be able to stand
out, have a very
strong trendy feel
and be able to measure
up in both local and
national markets.
Our
client had a
vision, and teamed
with Johnson
Group to develop
a new identity
for their new
retail eyewear
store. They wanted
a real urban
feel
and a look that
could carry across
several markets,
should they decide
to take this
concept national.
Being in a high
fashion industry,
this logo and
the brand needed
to measure up
to the national
trends and stand
out as younique
amongst the competitors.
From the color
choices to the
style of the
logo, the Eyes on
Main brand brought
instant credibility
to their mission
of the store:
The place to
find top designer
frames in a smart
atmosphere.
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