Printing Industry of Minnesota
“Make
an
Impression”
Pro
Skater, American
Idol Winner,
Hollywood Producer,
Press Operator.
One of these
things is not
like the other.
The Printing
Industry of
Minnesota (PIM)
wanted to change
that. With the
goal to draw
in a younger
audience, increase
awareness, and
shatter the
misperception
of the printing
industry today,
we created
the Make an
Impression campaign.
The
interactive
micro-site
we created
gave a platform
for the campaign,
allowing
students the
opportunity
to explore
the printing
industry online
and apply
for internships
and scholarships.
It also equipped
employers
with the tools
they needed
to recruit
young talent
and improve
the industry
as a whole.
You don’t
have to
be famous
to Make
an Impression.
www.makeanimpression.info
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