As one of the top healthcare facilities in the state of Minnesota, Abbott Northwestern operates a number of specialized centers throughout the state, made possible by building the reputation that they possess today.

With a successful past partnership with the Johnson Group, Abbott again looked in our direction to create a campaign that would spotlight their reputation, awards and success. Johnson Group recognizes the younique aspects of each of the facilities and how they operate separately as well as together under the Abbott name. The individual culture and sense of community that the hospitals possess were the focus of the campaign and was featured outdoor, online, in print and throughout internal communications. The campaign’s idea was based on the statement ‘Familiar Faces. Recognized Care’ and solidified their role as a high quality and experienced medical facility. The campaign also received a number of awards and a great deal of attention to the hospital and its specialized facilities.

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