“Our home is where your heart is. ”

As a world-class cardiovascular care provider, Minneapolis Heart Institute had little consumer recognition outside of the Twin Cities metro area - specifically within the Brainerd lakes region. Johnson Group was hired to develop and execute a messaging campaign and media plan that would create awareness of MHI within the region.

Built on the foundation of MHI's doctors - who live, work and play in the region - we developed a message that reinforced to the community that world-class heart care is close to home.

 Next >