Everyone wants to leave his or her mark on the world, to make an impression. The Printing Industry of Minnesota, Inc. (PIM) is an association representing printers on a state and national level, developing solutions to better manage the printing business. PIM came to us with a goal to draw in a younger audience, increase awareness, and change the perception of the printing industry today.

With this goal in mind, Johnson Group developed the Make an Impression campaign to showcase all the fun and exciting opportunities within the industry. We developed an interactive micro-site and created posters and t-shirts to resonate with a younger generation. Not only did we strike a chord with this market, but we also helped bridge the generation gap within the industry. The unparalleled success of this campaign has been measured by site visits and applicants to the internship program, and ultimately resulted in a united industry.

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