Bemidji State University
Bemidji State University's alumni association had been using a black and white tabloid newspaper format for its main communication method to alumni, family and friends. The association felt this format was no longer effective in reflecting the image of BSU, increasing donations, and communicating the many stories of BSU alumni and current students. younique approach:
BSU turned to Johnson Group to regain alumni connections and raise the level of perception and professionalism of the organization. We looked at all objectives of the publication and ultimately recommended a conversion to a full-color glossy magazine format. We provided design layout, art direction, editorial assistance, story writing, photography, and editing - just to name a few of the services - that have helped make Horizons a resounding success (measured in donations and feedback) among alumni and current students.
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