Big Horn Indoor Water Park
What's
more Montana than a Big Horn, and
what's more fun than a water park?
When the Wingate Inn in Billings,
Montana decided to install a water
park within their property, its
identity required the right mix
of fun, familiarity and attraction.
The artwork needed to gain the
approval of the destination-choosing
adults and appeal to adventuresome
youths. It had to represent the
park as fun while maintaining
the established image of a Wingate
Inn. Simply put, the attraction
needed to be attractive. Not only
was it important to appeal as
a destination, it also had to
translate into wearables and merchandise.
What a project! We couldn't wait to dive in.
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