BLEND “Better
Living: Exercise
and Nutrition
Daily”
A
pinch of
this, a dash
of that. What’s
your recipe
for a healthy
lifestyle?
Childhood
obesity is
a growing
problem in
Minnesota
and around
the country.
The CentraCare
Health Foundation
created a
program to
improve the
health of
children in
central Minnesota,
called BLEND.
The committee
had the foundation
for the program,
but needed
a look to
bring it to life.
We
worked with
them from
the beginning
to develop
the name,
logo and identity.
The program
took a positive
approach to
cultivating
a healthy
generation
through a “blend” of
activity,
nutrition,
and healthy
lifestyle.
We kept it
broad, friendly,
and equipped
to address
different
issues as
they arose
in the healthcare
community.
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