Automotive Parts Headquarters (APH) recently selected Johnson Group to head its corporate branding. The locally owned and regionally known automotive parts supplier is in the process of re-branding as it continues to grow both it's services and market penetration.

Automotive Parts Headquarters has a long history that dates back to 1920. Almost 90 years later, APH has become a respected name in the automotive parts industry and continues to grow in the marketplace, as they now operate over 100 Auto Value Parts Stores.

Johnson Group's Senior Account Executive Scott Hondl said, "It has been a very rewarding experience to work alongside Automotive Parts Headquarters and we look forward to assisting them in taking their marketing and communications to the next level."

Along with designing their corporate identity, Johnson Group will lead the development of website and sales collateral materials to position them for continued growth. Their new materials will spotlight the company's service, history, and key messages.