| Johnson Group Receives National Healthcare Advertising Award
Johnson
Group was recognized
on April 26,
2007 with a
Healthcare Advertising
Award for their
Abbott Northwestern
Sartell Outpatient
Center "Tell' em Where to Go" campaign. Winners were announced in the Twenty Fourth Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report, a leading publication covering all aspects of healthcare marketing, advertising and strategic business development in the United States. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising competition.
Johnson
Group took
home a silver
award in the
category Total
Advertising
Campaign without
television.
Judges for
the Healthcare
Advertising
Awards consisted
of a national
panel of healthcare
marketers,
advertising
creative directors,
advertising
professionals,
healthcare
consultants,
marketing professors
and the editorial
board of Healthcare
Marketing Report. "We
felt we had
developed
an effective
campaign, because
it addressed
each of the
objectives
we had set
with Abbott
Northwestern.
It is an honor
to be recognized
nationally
for an award
winning campaign," said
Scott Hondl,
Senior Account
Executive
and
lead on the
Abbott Northwestern
account, at
Johnson Group.
The judges
were
engaged in
reviewing
all
entries based
on creativity,
quality, message
effectiveness,
consumer appeal,
graphic design
and overall
impact. |
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