St. Michael's Hospital and Johnson Group have teamed up in an effort to enhance and focus on the hospital's image. Based in Sauk Centre, MN, St. Michael's Hospital is one of the top hospitals in Central Minnesota and was in need of a new approach to their communications.

Together with Lakeview Clinic, the two facilities have seen a decline in patients to other competitive markets in the health care field. Johnson Group saw a number of opportunities for the hospital and found the need to address their current brand and perception in order to set them towards the right path for the future. Utilizing a great deal of knowledge brought forward from past experience working on a number of award-winning campaigns for other local and regional hospitals, Johnson Group gained the account and the confidence of the hospital marketing team to lead them in the right direction.

Johnson Group has been hired to re-brand the hospital and clinic's image, develop and implement a campaign, and oversee media placement in an effort to bring past patients back to the practice and to boost the image and reputation.

"We have seen a great opportunity in St. Michael's and are very excited to help solidify their reputation and position in the Central Minnesota health care market," said Scott Hondl, Senior Account Executive for Johnson Group.